Occupying a prime position adjacent to the iconic Imperial Square and Town Hall and within the Central Conservation Area, the scheme involves façade improvements and the refurbishment of the existing upper floor offices and ground floor commercial space.

Prior to the submission of the scheme, pre-application engagement was undertaken, including a positive community consultation event along with proactive discussions with Cheltenham Borough Council, Cheltenham Development Task Force and Friends of Imperial Square & Gardens, which proved to be valuable in the development design phase.

As part of the planning application, SF Planning made a robust case in relation to the economic and other public benefits to be brought forward by the proposals including enhancing the office accommodation and facilities, façade improvements and associated public realm works. Collaborative work with Planning Officers at Cheltenham Borough Council resulted in a delegated approval of the scheme within 8 weeks following submission.